WININLAW Lawyer adheres to the path of "brand" development, creating a brand image that mainly provides legal services to enterprises and entrepreneurs. Around the positioning of providing legal services for enterprises, we have reflected the characteristics of enterprise services in our Chinese, graphic, and English logo design.
Zhao Deqiang, the founder of WININLAW Law Firm, registered an English website called "www.wininlaw. com" shortly after practicing around 2000 to introduce how to provide legal services for enterprises. Wininlaw "is composed of three words: win, in, and law, meaning" win in the law "or" profit in the law ". Afterwards, "wininlaw" was registered as an English trademark.
In 2010, when lawyer Zhao Deqiang founded a law firm, he translated "wininlaw" into "WININLAW" as the name of the law firm and registered it, but he did not expect the registration to be successful. Lawyer Wei Ying's "Wei Ying" means "maintaining profits" or "maintaining corporate profits". The Chinese logo adopts seal script characters designed by lawyer Zhao Deqiang, with the "dish" character base of the Ying character designed as a building image supported by four pillars.
Lawyer Zhao Deqiang has made multiple modifications to the graphic logo of WININLAW Lawyer, but he is still not satisfied. One day, lawyer Zhao Deqiang was looking at a calligraphy dictionary when he discovered the character "wei" on a bronze vessel from the Shang Dynasty. The square in the middle of the shape represents a city, and the footprints around it represent patrolling soldiers. Together, they form a defensive "wei" character. Lawyer Zhao Deqiang further optimized the design of the character "Wei" based on its evolution, and added a circle around the shape to create the artistic conception of "round sky, place, and harmonious people". It also includes philosophical concepts such as Tai Chi, Yin Yang, San Cai, Si Xiang, Wu Xing, and Bagua. The graphic logo of Lawyer WININLAW looks like a coin, but can also be seen as a seal, which not only fits the meaning of "WININLAW", but also represents the image of "keeping promises". The circle around the shape LOLO can also represent the business engaged in by the enterprise, the square in the middle represents the profits earned, and the footprints around represent the lawyers who "maintain the profitability of the enterprise".
In order to make the Chinese and English logos consistent with the graphic logo style, Lawyer Zhao Deqiang designed "WININLAW Lawyer" in seal script and also designed "Wininlaw" in seal script English. The three logos can be used separately or combined together according to different occasions. When using the three logos together, place the graphic logo in the middle and the Chinese and English logos on both sides. This not only represents the domestic and international business direction of WININLAW Lawyer, but also represents WININLAW Lawyer's service vision of "localizing international enterprises and internationalizing local enterprises".
